Southern University game days in Baton Rouge are all about Columbia blue and gold. Whether you're tailgating outside A.W. Mumford Stadium, staying in your seat for the Human Jukebox at halftime, or heading to New Orleans for the Bayou Classic, these Southern Jaguars gameday outfit ideas from Frock Candy will help you look the part from kickoff to the final whistle.
1. Start with a light blue dress or romper
A light blue dress or romper is the easiest way to wear Southern's Columbia blue. The Get a Clue Smock Back Stripe Strapless Mini Dress in Light Blue has light blue stripes, a smocked back and a bubble bottom. The Meet Me Later Blazer Top Romper in Light Blue has a soft yet structured fabric that looks polished all day. Want a little sparkle? The Follow Along Open Back Rhinestone Dress by Queen of Sparkles in Light Blue is 100% cotton denim with rhinestone details and an open back.
2. Bring the gold
Gold tops are an easy way to cheer on the Jags. The Ready to Win Sequin Football Top in Mustard is a 100% cotton top with a sequin football. The Artistic Inspiration Oversized Blouse in Mustard is flowy and breathable for warm Saturdays, and the Speaking to You Thin Strap Bubble Hem Top is a cute mustard top with a bubble hem.
Pair your gold top with white bottoms so the blue and gold stand out. Try the Strike a Pose Smocked Skort in White, which has a comfortable smocked waist, or the Places To Be Pleated Mini Skirt in White. On cooler days, swap in the Front Runner Side Slit Denim Midi Skirt in White.
3. Add sparkle
A little sparkle goes a long way on game day. The Jeweled Football Tee by Queen of Sparkles is a white tee with jeweled football details that pairs with a gold or light blue skirt. Top off your look with the Life of the Party Sequin Cowgirl Hat in Gold, which also helps block the sun at the tailgate.
4. Finish with boots
Boots are a Louisiana gameday staple. The Just a Guess Metallic Side Zip Cowgirl Boots bring the gold to your outfit with stitch detailing and a side zip. The Cowgirls & Angels Colored Cut-Out Boots in Gold are white boots with gold cut-out details that go with every Southern look. If you'll be on your feet all day, choose a heel you can walk and stand in.
5. Accessorize in blue and gold
- Gameday buttons: pin the 3.5" All Star Jaguar Gameday Button on your dress or bag strap, and stack it with the smaller 2.25" Geaux Jags Button. Browse more in our gameday buttons collection.
- Earrings: the Run It Back Football Earrings by Taylor Shaye in Gold have a sparkly rhinestone top and a metallic gold football.
- Bag strap: the Gameday Glam Rhinestone Bag Strap in Gold adds sparkle to any clear bag.
- Glitter: Midas Touch Glitter Balm by Elektra Cosmetics adds gold glitter and gold stars for a finishing touch.
6. Know the A.W. Mumford Stadium bag rules
Southern University has a clear bag policy for football games. According to Southern University Athletics, fans may bring a clear plastic, vinyl or PVC bag no larger than 12" x 6" x 12", or a one-gallon clear plastic freezer bag. You can also bring a small clutch about the size of your hand along with your clear bag. Policies can change, so check Southern's page before you go.
The It's Game Time Baby Circle Clear Bag in Gold is a round 7" x 3" clear bag with gold trim, and the Essentials Only Clear Bag in Gold has gold accents and a detachable strap. Shop all of our clear stadium bags, or read our Clear Stadium Bag Guide for more tips.
7. What to wear to the Bayou Classic
The 53rd Bayou Classic between Southern and Grambling State is on November 28, 2026, at the Caesars Superdome in New Orleans, according to the Caesars Superdome. Since the game is indoors, you won't have to plan around the weather inside, but Thanksgiving weekend in New Orleans can be cool, so bring a layer for walking to and from the dome. A light blue dress with gold boots, or a gold top with white jeans and a sequin hat, is a great Bayou Classic look. The Superdome has its own bag rules, so check its policy before you go.
8. Dress for the weather
Early-season games in Baton Rouge are often hot and humid, so cotton dresses, rompers and skorts keep you comfortable at the tailgate. By November, add a sweater, denim midi skirt or jeans. Our gameday sweatshirts and lounge sets are made for chilly nights and watch parties.
Shop Southern Jaguars gameday in Baton Rouge
Find all of these pieces and more in our Southern Jaguars gameday collection, or shop by color in blue and yellow and gold. You can also visit our Baton Rouge boutiques on Corporate Blvd and at Perkins Rowe to try on your gameday look. Go Jags!